Digital Marketing Executive

Job description

Facebook & TikTok Ads Specialist Position: Facebook & TikTok Ads Specialist Employment Type: Full-Time Experience: Minimum 1–2 Years Salary: Competitive Salary + Performance Bonuses Job Summary We are looking for a results-driven Facebook & TikTok Ads Specialist to manage, optimize, and scale paid advertising campaigns. The ideal candidate should have strong hands-on experience with Meta Ads and TikTok Ads, understand campaign data, test creative strategies, and optimize advertising spend to generate profitable growth and a strong Return on Investment (ROI). Key Responsibilities * Plan, create, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok. * Manage campaigns using Meta Ads Manager and TikTok Ads Manager. * Develop targeting, retargeting, and audience strategies. * Monitor campaign performance and optimize budgets to improve ROI. * Analyze key advertising metrics including ROAS, CPA, CTR, CPC, CPM, and conversion rates. * Identify underperforming campaigns and implement improvements quickly. * Scale successful campaigns while maintaining profitability. * Work closely with the design and content teams to develop effective advertising creatives. * Test different ad creatives, hooks, headlines, audiences, offers, and video angles. * Conduct A/B testing to identify high-performing strategies. * Set up and monitor Meta Pixel, TikTok Pixel, Conversions API, and event tracking. * Prepare campaign performance reports and provide recommendations for improvement. * Stay updated with changes to Meta and TikTok advertising platforms. Requirements * Minimum 1–2 years of hands-on experience managing active Facebook and TikTok advertising accounts. * Proven experience managing campaigns with real advertising budgets. * Strong knowledge of Meta Ads Manager. * Strong knowledge of TikTok Ads Manager. * Experience with Pixel setup, Conversions API, and event tracking. * Strong analytical and data interpretation skills. * Ability to identify campaign problems and implement solutions quickly. * Good understanding of performance marketing and conversion optimization. * Experience testing and optimizing advertising creatives. * Results-driven and focused on achieving profitable growth. * Good communication and teamwork skills. What We Offer 💰 Competitive base salary based on experience 🎯 Performance-based bonuses for achieving growth targets 📈 Career growth and development opportun

Requirements

• Proven experience managing campaigns with real advertising budgets.
• Strong knowledge of Meta Ads Manager.
• Strong knowledge of TikTok Ads Manager.
• Experience with Pixel setup, Conversions API, and event tracking.
• Strong analytical and data interpretation skills.